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About Us |
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Established in 2007. PIREF is the copyright owner of the Print to Internet Referencing Methodology that started as a pioneering effort to synergize Print Medias & The Internet.
Concerned with costly print advertisements and product websites, we at PIREF conceived an advertising avenue that could last longer, look better, cost cheaper and yes reach even further.
Print Medias and the Internet which has to date been autonomously distant and without an integration system for interface between them, are inherently bounded in in their own marketing reach. Advertising medias like newspaper, magazines, brochures, television, radio, internet etc has served us well for the last many decades. Unfortunately, all medias has its limitations and are characteristically autonomous entities.
Print Medias have fast circulation but short life-span, reader attention/retention, and are also costly to print in color and in larger sizes. Television & Radios are pricey to use with very short exposure windows. Internet unfortunately, are clouded with information with product details that are often hard to find, and websites difficult and costly to set up and maintain.
With over 15 yrs of experience in Marketing & Sales, the founder of PIREF opined that a simple system that synergizes medias would not only facilitate transfer of information between them, but also help advertisers reduce advertising costs (by reducing the amount of information needed on print medias) and make their advertising exposure go further than they normally would within the limitations of the media. Using an interface, communicating product/service details via other modes will also be faster and convenient. (eg. Via SMS, Personal Contact, Short Notes etc).
With PIREF (P_rint to I_nternet REF_erence System), the function of providing information for products & services will be substantially enhanced to a greater level, reaching even larger markets, enabling coherence in the advertiser’s marketing efforts. PIREF is a marketing tool to assist advertisers to lower their advertising costs and extend the reach of their marketing efforts. It provides greater awareness and understanding of products and services. The PIREF solution will help advertisers (especially the regular ones) save a lot of advertising money, yet enhancing their marketing and extending their reach.
At PIREF we believe the focus is on you and your advertisement messages. To help you bring you & your message(s) to your potential customers/recipients.
We hope you have a wonderful and fruitful partnership with us as our members.
Regards,
PIREF
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